Here's an "email checklist" Maciek quickly whipped up that may help you when you're proofreading/editing your emails
- Does your subject line evoke curiosity/have a clear benefit?
- Does the opening sentence hook your reader?
- Are you writing from ONE person to ONE person?
- Does your email flow well from sentence to sentence?
- Strong CTA?
- Did you read your copy aloud to check everything is top?
- Are you painting mental images in your audiences mind?
- Can you cut 10% of your word count?
- Are you transforming "features" into "irresistible benefits"?
- Are you unpacking all details about the offer?
- Have you injected any scarcity/urgency?
- Social proof (indirect/direct) behind your offer?
- Are you showing, not telling?
source: twitter tweet by Maciek
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